The tags remind customers that 10 percent of each sale will go to United Nations Free & Equal, a global campaign aimed at promoting equal rights and fair treatment of people of all gender identities and sexualities around the world.Ī statement from an H&M representative said the items in its pride collection were made in China, Turkey, Bangladesh and India.
At the retailer’s location in Times Square, paper tags trumpeting a partnership appear on shorts with rainbow ribbons and tote bags that say “Equality.” Among those companies is H&M, which introduced its first pride collection this year. Other big retailers have also partnered with rights groups.
